The Jam-Going Underground
The Jam are an English band who were around during the 1970’s
and 80’s. Their genre of music was punk rock/mod.
In this video, The Jam are mainly just performing in front
of the camera in a room with a white background, with the artists wearing all
black clothing. This is good as it makes them stand out more from the
background, making them more radiant and better seen.
At the beginning of the video they also use a green screen
which I feel is very effective because it shows the instruments appear on a set
ready for the band to go and start playing them.
There are many shots in this video, the average shot length
is about 4-5 seconds as it shows different angles/shots of them singing the
whole song. There are also some jump cuts which shows Paul Weller going back
and forth on the screen.
They have applied some features of Andrew Godwin’s theory as
they have used a relationship between music and visuals. This is when they are
performing and editing is changing in time with the beat. There is also an intertextual reference when it uses a few clips of bombs that has gone off Pre filming, and
they use them throughout the clip.
